Becoming More Than Comfort Food in a New Era of Social Justice
The Campbell Soup Company’s Goldfish, Kettle chip and Milano cookie brands wanted to be more than comfort food, but didn’t know where to start. AmarisWorks developed a Brand Purpose framework to help the snacks feel confident in when and how to take a stand.
AmarisWorks was also hired to make the brand and agencies’ briefs, creative, content and
partnerships more inclusive and impactful.